Focus groups: Our process is one of the things that differentiates us from other Agency’s. Our approach yields deeper, more relevant insights to exceed your learning objectives and give you the information you need to move your business forward. Focus group moderating requires a delicate balance of art and science. When properly executed, and coupled with the required marketing acumen, they result in relevant insights that lead to actionable recommendations.
Digital Surveys: At Charismatic Agency we connect you with your target audience to get fast, efficient and actionable feedback to answer your most critical questions. Our broad database of diverse consumers stands at the ready to provide meaningful responses for our clients in record time; and our team is prepared to help analyze those results and interpret how they impact your brand's needs in the short and long term.
Live Interviews: When necessary, Charismatic Agency conducts in-depth, one-on-one structured discussions with target consumers that help to uncover root thoughts, attitudes and behaviors that provide deeper insight to drive brand strategy to meet business objectives.