*Team Leads, Market Managers and Brand Ambassadors
Our Solution: A brand training for all staff was conducted to increase excitement, knowledge and comfortability of the brand. Events were scheduled weekly for 6 month durations in order to allow consumers to become more familiar with the brand and gain new customers. With our direct marketing and strategic approach to interacting with consumers, our model staff had increased bottle sales of Courvoisier cases (750ml) within the off-premise circuit by 45% in the 1st 6 months.
With such great sales success it was then beneficial to share the same systems across 6 more major cities to further excite consumers on the New packaging and furthermore begin the Courvoisier momentum once again Nationally. Courvoisier also has a growing presence in the experiential and corporate realm which allows for a broader outreach.
Contact us to get your consumers excited about your brand and back in full focus of your target market.